Malaysia International
Jewellery and Gems Fair 2005
Mandarin Oriental ,
Kuala Lumpur, Malaysia
March 10 - 13, 2005

Promotion Plan

Comprehensive advertising campaign and editorial promotion will be launched in specialized trade and association magazine, such as Japan Precious, Jewellery World Review, Jewelry Business, Diamond World, Jelita, Her World, Malaysia Tatler.

Mass advertisements covering all major local and regional newspapers such as The Star, New Straits Times, Nanyang Siang Pau, Berita Harian, and Sin Chew Daily, reaching the public in all three major languages in Malaysia: English, Malay and Chinese.

30,000 invitations will be mailed to worldwide buyers and professionals in the industry.

Jewellery publication, "Asia Pacific Jewellery & Diamond collection" will feature all our exhibitors, their products and expo highlights in the fair.

Periodical press releases and radio commercials will bring a maximized media exposure of the fair in Malaysia.

Its year-end counterpart, with the same experienced organizer, Malaysia International Jewelex (MIJ) has gained worldwide support from and within the jewelry industry throughtout its 9 editions. With strong reputation and solid experience and popularity,"Malaysia International Jewellery & Gems Fair" (IJG) has shared the splendid of MIJ and has attained the support from related worldwide Chamber of Commerce, Associations, Federations, and Councils to assist in captivating interest among their members.

Fair promotion will be conducted in different regions' jewellery fairs worldwide, Sereks Trade Exhibition, Rotaforte International Trade Fair and Istanbul 19th Jewelry Fair, just to name a few.

Promotion will be covered in electronic media, such as the fair official website and local Malaysia events website, all these help promote our exhibitors to global web browsers, and allow them to get the fair's updated details anytime at their fingertips.

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