Malaysia International Jewellery & Gems Fair 2008

Promotion Plan

  • Comprehensive advertisements and editorials in leisure and jewellery magazines worldwide.
  • Intensive advertisement campaign and editorial coverage in all major local and regional newspapers in all three major languages of Malaysia (English, Chinese and Malay) such as The Star, Sin Chew Daily, New Straits Times and Berita Harian etc., to reach the public awareness.
  • Promotion and reports of our event are featured in major newspapers as well as broadcasted on national radio and television stations in 10 ASEAN countries.
  • Direct mailing of more than 100,000 invitations to high-caliber buyers, key industry players and professionals worldwide.
  • Maximum media coverage through the periodical press releases to printed and electronic media.
  • Co-operation with worldwide Chamber of Commerce, associations and councils to assist in promoting the fair updates among its members.
  • Special electronic delivery and official IJG website setup ensure buyers and visitors a quick and easy access to updated information.
  • Comprehensive and effective promotion at major international jewellery trade fairs across the globe such as International Jewellery         Tokyo, Hong Kong Jewellery & Watch fair in March, June, September and December, Shenzhen International Gold, Jewellery and Gem Fair, Portojoia Expo, BaselWorld, Iberjoya, Vicenza Oro etc.
  • Listing on over 50 international websites and trade show calendars.