14th Malaysia Jewelry Festival 2008 incorporates Malaysia International Jewelex

Strong and Strategic Promotion Campaign

• Periodical press releases bring maximized media coverage to the industry.
• Over 100,000 invitations will be sent directly to jewelry buyers, wholesalers and retailers worldwide including royalties and socialites with high purchasing power. At the same time, professional buyers’ tours will be co-organized with government bodies, consulates and associations of the nations, to maximize business opportunities for the exhibitors through bringing target buyers directly to the event.
• Advertisement coverage spread through major Chinese, English and Malaysian newspapers such as Sin Chew Daily, China Press, The Star, Borneo Bulletin, Berita Herian; Professional jewelry journals worldwide such as Japan Precious, Jewellery World Review, Jewellery The Glitter World Magazine and Arabian Watches and Jewellery Magazine, and many more.
• Numerous advertisements in the city center: billboard and buntings at the airport and city center etc.
• Large-scale promotion at international jewelry fairs, such as International Jewellery Tokyo, MidEast Watch and Jewellery Show, Vicenza Oro, Istanbul Jewellery Show, Singapore International Jewellery Show, Oroarezzo, GLDA and Jewelry Fair Korea etc.
• Official Website - www.jewelryshow-hka.com, will guarantee immediate worldwide updates of the show.
• Reports of our event were featured in major newspapers as well as broadcasted on national radio and television stations in 10 ASEAN countries.